All Arts

Website & App Design, UX/UI, Art Direction, Brand Style Guides

All Arts, the arts & culture channel created by The WNET Group, was formed to showcase the richness of local arts scenes while attracting new audiences. For its launch, I focused on crafting a cohesive user experience across multiple touchpoints through designing a comprehensive brand style guide, responsive website, digital templates, and streaming apps for Apple TV, Roku, Fire TV, iOS, and Android.