The WNET Group

Website Design, Brand Style Guides, Art Direction

The WNET Group is home to the New York Area’s PBS stations and oversees a diverse range of channels, television shows, radio programs, podcasts, and digital specials. I transformed the previous corporate site into a modern, responsive format and developed the brand style package. Through restructuring the website’s architecture and prioritizing the family of brands and programming, I delivered a clearer representation of WNET’s wide range of offerings to enhance user understanding and engagement.